The stuff that isn't SXSW but is SXSW.
The best events during SXSW week are the ones that don't have a lanyard scanner. Here's the shortlist. Plus every other badge line worth queueing for this year, across the Panel Fatigue Network.
Also happening in Austin
House of Scale
Tue–ThuE 6th warehouse
Best breakfast the industry has ever done. Free coffee, no lanyard shame.
The Reserve
Wed eveningRainey Street rooftop
Invite only. Ask three people. One of them has it.
Feminist Bird Club Austin walk
Sat 7amLady Bird Lake trail
Yes really. Best hangover cure in the city.
Weird Homes Tour (satellite)
Sun 11amVarious E Austin
The Austin your rideshare driver keeps telling you about.
From the same studio
Panel Fatigue NetworkPanel Fatigue
HQHQ · The whole network · Everywhere there's a badge line
Command center for every theater of operation.
The Strip Down
CES 2027 · Las Vegas
SXSW is the humane CES. Vegas is the other one.
Addled Week
Advertising Week NY 2026 · Midtown Manhattan
New York's version of panel overload.
Shop Blather
ShopTalk 2027 · Las Vegas
Retail's annual group chat, transcribed and roasted.
Davos Digested
World Economic Forum 2027 · Davos, Switzerland
Every plenary, panel, and private dinner — condensed for the rest of us.
Spray Cannes
Cannes Lions 2027 · Cannes, France
Rosé, rooftops, and the awards-show industrial complex.
Possibly There
POSSIBLE 2027 · Miami Beach
The marketing conference where everyone's possibly there.